AI Insights · Timothy · January 2025
Top 5 Free-to-Play Games in the UK: Q4 2024 Performance
Explore the performance of the top free-to-play games in the UK during Q4 2024, with insights on downloads, revenue, and active users from Sensor Tower.
In the final quarter of 2024, the top free-to-play games on a unified platform in the United Kingdom showed varied performance trends across downloads, revenue, and active users. Here’s a closer look at each game:
Coin Master by Moon Active maintained strong weekly revenues, peaking at approximately $2.5M in late November. Downloads were steady with a noticeable uptick reaching nearly 23.5K by the end of December. However, active users declined from around 344K to 229K over the quarter.
Royal Match from Dream Games saw revenue fluctuations, starting at $1.6M and ending at $1.6M, with a mid-quarter dip. Downloads showed an initial high of about 47.6K, dropping mid-quarter, then recovering to 46.6K. Active users remained robust, peaking at 941K.
Roblox experienced significant revenue growth, especially in late December, reaching over $2.9M. Downloads saw a sharp increase during the holiday season, peaking at 144K. Active users showed a consistent rise, ending the quarter at 5.6M.
MONOPOLY GO! by Scopely displayed stable revenue throughout the quarter, with a peak of $1.8M in late November. Downloads began at 51K, saw a mid-quarter decrease, then increased to 51K by the end. Active users fluctuated slightly, finishing at 798K.
Candy Crush Saga maintained consistent revenue, peaking at $1.3M in late December. Downloads showed variability, with a high of 37.2K during the holiday season. Active users exhibited a downward trend, closing the quarter at 1M.
These insights are sourced from Sensor Tower, where more detailed analytics are available for further exploration. The data provides a comprehensive view of the gaming landscape in the UK, highlighting seasonal trends and user engagement dynamics.
